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ON AUDIENCE MANIPULATION THROUGH EVERYDAY IMAGES

Lecture: Zoran Todorović’s Moving Images, Filmforum, Student’s Culture Centre (SKC), Belgrade, October 18, 2011

By: Ana Bogdanović

The relationship between contemporary art and its audience, if we exclude experts and a small circle of true connoisseurs, is a problematic field of interaction which often creates great misunderstandings. On the one hand, art knows that pursuing the self-referential path means abandoning various levels of accessibility regarding its broader audience. On the other hand, the public is often impatient, disinterested and not very keen to take on an artistic challenge without prejudice. One of the authors that addresses the audience directly, trying to bridge the gap between art and the world around us through provocation, is the Belgrade artist Zoran Todorović (1965). Presentation of his video works as part of the Student Culture Centre Filmforum programme in late October at the SKC’s Little Hall, was another opportunity to delve into the issue of the reception of Todorović’s work in his homeland. His opus is begrudgingly commented on and causes crude and negative response based on complete misunderstanding of his artistic endeavour.

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